App Store Verification

Comprehensive guidance and hands-on support to navigate every step of the App Store and Google Play review process efficiently, from initial submission through approval and beyond.

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App store verification

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What is App Store Verification?

Mobile apps are primarily released to Google Play (for Android) and the App Store (for iOS). Submissions to these stores are subject to strict checks, both from human reviewers and automated tests.

These checks exist to:

Here’s what the review teams look for during submission:

  • Ensure app functionality: Reviewers test as a brand-new user, often on a variety of devices with different speeds, OS versions, and screen sizes to verify that your app works exactly as advertised and is free of bugs.
  • Maintain the platform’s integrity: Each year brings new Android and iOS releases, with updated security rules and OS behaviors. Your app must comply with these to continue working properly.
  • Guarantee privacy and security: You’ll submit a detailed explanation of how your app collects and uses data. Google and Apple then verify that the app’s behavior matches your declaration.
  • Malware screening: Both stores perform automated and manual scans to ensure no malicious code is included.
  • Check content appropriateness: You declare suitable age ranges, and the reviewers confirm that the app cannot display anything unsuitable for those audiences.

How can we help?

With all these checks and the strictness with which they’re applied, it’s easy to miss something. We’ve navigated the review process dozens of times, so we know every pitfall.

We know the rules almost to the letter—so we can tell you when to appeal a rejection and when it’s better to make the requested change.

We can advise you early in the design phase if a feature risks non-compliance, saving you time and development costs.

As active members of the Google and Apple communities, we often learn about policy updates before they’re public—so you’ll stay ahead of the curve.

Deep review experience

We’ve been through the app-store review process time and time again, so we know exactly what reviewers look for.

Regulation expertise

Our in-depth knowledge of Google’s and Apple’s guidelines helps you decide when to push back and when to pivot.

Early feature advisory

We’ll review proposed features during design to ensure they’ll pass compliance before you write a line of code.

Community insights

As active members of Apple and Google developer forums, we often learn about upcoming rule changes ahead of time.

Contact Us

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A member of our UK team will review your enquiry and email you within one business day, usually within minutes, to schedule a quick, no-obligation discovery call.

Yes. We treat your ideas with total confidentiality. We are happy to sign your NDA (or provide our standard one) before discussing any specific details of your project.